Want to get a top ranking in search engines? No problem! All you need to do is add a few magical "meta tags" to your web pages, and you'll skyrocket to the top of the listings.
A query on a crawler-based search engine often turns up thousands or even millions of matching web pages. In many cases, only the ten most "relevant" matches are displayed on the first page.
Naturally, anyone who runs a web site wants to be in the "top ten" results. This is because most users will find a result they like in the top ten. Being listed 11 or beyond means that many people may miss your web site.
The tips below will help you come closer to this goal, both for the keywords you think are important, and for phrases you may not even be anticipating.
Search for anything using your favorite crawler-based search engine. Nearly instantly, the search engine will sort through the billions of pages it knows about, presenting you with pages that match your query. The matches will even be ranked, presenting the most relevant ones first.
Of course, the search engines don't always get it right. Non-relevant pages make it through, and sometimes it may take a little more digging to find what you are looking for. But, by and large, search engines do an amazing job.